This project serves as a three-part lateral social media ad campaign for the brand MANSCAPED. MANSCAPED is a grooming company for men that was popularized by their unique branding and products. Due to this, MANSCAPED has built a name for themselves within the world of men's grooming. These social media ads are a campaign centered around the current climate of the pandemic. Made to highlight the necessity of self care, these ads embody the brand's humor and existing identity while also captivating the COVID centered audience.